Somebody has to decide which character waits in which capsule. We like to think of ourselves as the crew that tucks them in.
It started with a snap
Slap bracelets were the playground craze a lot of parents remember. Cutie Cuff took that satisfying snap and put a plush friend on top of it, so the band does not just wrap a wrist, it gives it a hug.
The first capsules were the Squad: six original Huggable Friends in pastel globes. Then the doors opened to Disney, Pixar, Star Wars, Marvel, the Wizarding World, Sanrio, Nickelodeon and the dragons of Pyrrhia, and the shelf has been getting busier ever since.
What we care about
Soft first. Every character has to feel good in a hand before it goes on a band.
Real surprise. Capsules stay sealed and random. No peeking windows, no tricks.
Room for everyone. Toddlers in strollers, teens with lanyards and grown-ups with a display shelf all wear the same cuffs.
This site
Here you will find every series we carry, who is in each one, honest notes from collectors and the price we last saw. When you are ready, the buy button takes you to the partner store that ships your capsules.
Questions about a series? Give us a wave.